Making the Customer Feel Special

Aside from being excellent at the technical aspect of what we do (without that, the rest simply won’t matter), to the degree that we provide our customers with the kind of exceptional experience that makes them feel good about themselves, that’s the degree to which we will be untouchable in the marketplace.
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A Tale of Two Airlines

Traveling can sometimes be a bit of a nightmare. Can I hear a rousing ‘AMEN’ to that?! As in every service situation, the experience can be made better or worse by the customer service personnel you encounter.
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Something for Nothing

Make sure your employees understand how they can affect the overall business picture. Expect them to think like an owner, and act like an owner. Give them an opportunity to use good judgement—you will be surprised by how well they do.
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