5 Ways to Build a Business Customers Fall in Love With

Running a business is no easy task. You need the right dose of attitude and charisma to lead a team that builds products people love to buy. You need to connect with a lot of people to jointly march ahead for business success. The “Everybody” mentioned in the title includes employees, customers and anybody connected…

Read More

Engage Customers with an Incentive Program

Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat on the phone with Aron Ezra, the CEO of OfferCraft, an incentive program provider that incorporates cutting edge research and…

Read More

Top 5 Secrets to Winning Customer Loyalty

For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to consistent sales and growth for any business. Happy and satisfied customers are the ones that bring in repeat business. But…

Read More

5 Keys to Improving Customer Satisfaction and Loyalty

Acquiring a customer costs your business money. Every time you neglect a customer who has purchased a product or paid for a service, you are watching that money you spent on customer acquisitions walk through the door. This is why all business owners and executives, no matter how small or large the company, need to…

Read More

7 Tips for Winning Brand Loyalty

Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry? One of the biggest (and arguably hardest) inbound marketing goals to achieve for your brand is the tiny area at the very bottom of your inbound marketing funnel right after…

Read More

25 Amazing Customer Service Statistics

Here are some customer service statistics that demonstrate the power of a positive customer service experience.  Note each statistic is provided with a reference for its source.  These statistics were compiled by Gigi Peccolo, the Content Manager at OneReach, a consulting firm. By the year 2020 (coming up fast!), customer service will beat out price and product as the key brand…

Read More

Pinpoint Your Sweet Spot Customers

We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone, the smartest businesses understand that they’re the perfect solution for a certain subset…

Read More

Incumbency is Not a Strategy

incumbency-is-not-a-strategy
When you first onboard a new customer, you immediately enter the honeymoon period. You’re thrilled to be working with them, and they’re thrilled to have your products or services.
Read More

3 Ways to Make Your Brand More Magnetic

3-ways-to-make-your-brand-more-magnetic
The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.
Read More