Posts Tagged ‘Customer Acquisition’
Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Read More Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
Read More Using Barter to Boost Sales
Businesses can utilize barter to boost sales production. It’s easy, it’s smart and it works like a charm. In its simplest form, bartering involves an equal trade. One business swaps a good or service for another.
Read More The Bandwagon Effect: Join In!
Imitation is the sincerest form of flattery. In marketing the Bandwagon Effect indicates a tool where, merely by demonstrating your company’s popularity, other non-members join that following.
Read More Expanding Your Company: 5 Tips Every Business Owner Needs to Consider
As a business owner, the best way to make more money is to generate more business. But isn’t that the question of the year? How as a business can I grow my customer base and in turn make more profit?
Read More The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
Read More Tips to a Successful Outreach Strategy
It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
Read More Loyalty is a 2-Way Street
Most companies involved in retail or commercial sales are always looking for customer loyalty. It seems that companies often forget there is another side to loyalty. The other side of the relationship is being loyal to your customers.
Read More How to Get Startup Ideas by Interviewing Customers
The first step in building a product people love is to identify a problem that some group of people have. Solutions to clearly defined customer pain points make for the most compelling value propositions. You don’t need to start with a “startup idea.”
Read More Target Personas: Content Marketing’s New Buzzword
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
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