Posts Tagged ‘Creativity’
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Read More 5 Marketing Lessons from Justin Timberlake
Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
Read More Avoid These Mistakes If You Launch a Creative Business
Businesses come in all shapes and sizes. If you’re a creative type—a photographer, designer, videographer, animator, illustrator or other artistic person—your business model will be different from other professional situations.
Read More 4 Ways to Design Your Company for Maximum Creativity
Some companies just seem to have a magical ability to innovate. Over the past 25 years, Pixar Animation Studios has turned out hit after hit, with almost no duds (Cars 2 being the possible exception).
Read More Why Some Innovative Leaders Get Exceptional Results
How is it that only a few business leaders and entrepreneurs seem to drive exceptional results and disruptive innovation in this rapidly changing market economy (marketquake)?
Read More Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Read More What Are the Ingredients of a Successful Company Manager?
Managing the affairs of a small business is no easy task, and as such there are certain traits that a company manager should possess if they’re expected to perform well in the face of adversity.
Read More Stop Competing: Start Winning by Innovating II
In your business or your life, are you a competer or an innovator? No, “competers” is not a misprint. It’s an original term for those who reflexively compete rather than seek to gain a strategic advantage through innovation.
Read More How to Create a Full-Color, Full-Contact Body of Work, Courtesy of Beyonce
Much to the Internet’s amazement last week, without any prior buzz or warning, Beyoncé dropped a brand new album straight to iTunes, complete with 10 brand new videos.
Read More Get Your Small Business Growing: Get Creative
As a history major, I understand the past is a great teacher. We learn from our experiences and they can serve as a solid base upon which to build. However, as they say, “If you keep doing the same things, you’ll keep getting the same results.” And in today’s dynamic, rapidly changing marketplace, you’ve got to be willing to shake things up a bit.
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