5 Marketing Lessons from Justin Timberlake

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
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Is Creativity Bad for Marketing?

As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
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The Courage to Commit and Execute

Developing new strategies and new programs is exciting. The problem is committing to the execution of the programs. It’s no longer about powerful ideas, but it’s the tough work of making it happen.
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Get Your Small Business Growing: Get Creative

As a history major, I understand the past is a great teacher. We learn from our experiences and they can serve as a solid base upon which to build. However, as they say, “If you keep doing the same things, you’ll keep getting the same results.” And in today’s dynamic, rapidly changing marketplace, you’ve got to be willing to shake things up a bit.
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