Advertising: Creative versus Strategy

Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Read More

5 Marketing Lessons from Justin Timberlake

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
Read More

Is Creativity Bad for Marketing?

As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Read More

The Courage to Commit and Execute

Developing new strategies and new programs is exciting. The problem is committing to the execution of the programs. It’s no longer about powerful ideas, but it’s the tough work of making it happen.
Read More