Posts Tagged ‘Content Marketing’
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over…
Read MoreUse Tutorials to Establish Authority and Build Relationships
The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group…
Read MoreBe Helpful or Be Gone
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to be in sync if you want to stick around in someone’s in-box. Now it’s time to talk about being helpful.…
Read MoreEarning Your Spot in Their Email Inbox
Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time. Part of the loathing comes from the daily experience of being barraged by emails we didn’t ask for, don’t…
Read More6 Easy-to-Understand Blogging Tips for the Small Business Owner
Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself?…
Read More4 Reasons Your Business Should Produce Ebooks and Information Products
We live in the “Information Age.” People’s “need to know” fuels online research, contributes millions to the self-help industry, and serves as the guiding motive with many of today’s D.I.Y. (do it yourself) projects. “A recent report from Pew Research Center revealed that 82 percent of consumers turn to Google, Bing or another search engine…
Read MoreTools of the Trade: 4 Resources That Will Help You Start Your Own Business
Individuals who have decided to start their own businesses should note that there are multiple resources they can use to keep the company growing. Here are four tools of the trade that may prove particularly beneficial for your organization: Content Marketing Services In addition to regularly attending seminar events, make sure that you tap into…
Read More8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you can’t think of anything interesting to post. Nothing. The blank screen would be better than the ideas you have. Keeping…
Read MorePersonal Branding Basics: The Content Question
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession,…
Read More4 Content Strategies for Micromarketing
A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing—you can get the margin you need. The difficulty is finding the people…
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