Posts Tagged ‘Content Marketing’
Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Read More Are You Waiting to be Perfect?
The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Read More 7 Tools to Find Awesome (and Relevant) Keywords
If you’re in the content marketing business, if you’re a content marketing manager or writer, or even if you’re just into blog writing or want to get your ad up on Google Adwords, you need a good keyword generator.
Read More Top 10 Free Tools from Google for Your Business
Google is the gift that keeps on giving to businesses. Google provides dozens of tools and applications designed to help your business grow and increase your productivity. Best of all, they are totally free.
Read More 5 DIY Tactics to Boost Your SEO
Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.
Read More How to Avoid the Unsubscribe Trap
Your email channel is your cheapest channel to communicate with customers. When used correctly, it will be your most efficient communication channel. So how do you avoid the spam trap?
Read More Why Your Business Blog Should Be a Group Effort
A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
Read More 5 Steps to the Mother Lode
That next telephone call or email could be the mother lode of opportunities. Of course, if the mother lode is to fall into your lap, it won’t come by happenstance, but through a concerted effort.
Read More Looking for the Light Bulb
Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.
Read More Do You Feel Pulled in Multiple Marketing Directions?
Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.
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