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Home / Archives for Content Marketing

Content Marketing

5 Steps to the Mother Lode

May 20, 2013 By Ed Roach

That next telephone call or email could be the mother lode of opportunities. Of course, if the mother lode is to fall into your lap, it won’t come by happenstance, but through a concerted effort.

Filed Under: Relationships Tagged With: Blogging, Communications, Content Marketing, Customer Acquisition, Market Segmentation, Networking, Personal Outlook, Referrals, Relationships

Looking for the Light Bulb

May 10, 2013 By Deb O'Connor

Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.

Filed Under: Marketing Innovations Tagged With: Blogging, Content Marketing, LinkedIn, Marketing, Solving Problems

Do You Feel Pulled in Multiple Marketing Directions?

May 10, 2013 By Elaine Fogel

Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.

Filed Under: Marketing Plans Tagged With: Business Plan, Content Marketing, Marketing, Mobility, Planning, Search Engine Optimization, Setting Goals, Social Media, Technology

A 5-Step Beginner’s Guide to Video Marketing

May 8, 2013 By YEC

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?

Filed Under: Marketing Innovations Tagged With: Content Marketing, Equipment, Innovation, Marketing, Online Strategy, Research Tools, Setting Goals, Social Media, Technology

The Perfect Facebook Post

May 3, 2013 By Jeff Bullas

Images on Facebook are the most shared of any media. Creating a perfect Facebook post for images may not be possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.

Filed Under: Online Marketing Tagged With: Communications, Content Marketing, Facebook, Mobility, Online Strategy, Photos, Website

Is Your Public Relations Strategy Outdated?

Apr 30, 2013 By YEC

In the past, public relations required a client to pay a large retainer in order to be mentioned in a sidebar or get quick features published, promoting a service or product. Today, the future of PR is online, and it includes a combination of content marketing, SEO and thought leadership. Times are changing, and there are some things you should take into consideration when you’re making decisions about your startup’s PR.

Filed Under: Marketing Plans Tagged With: Business Services, Content Marketing, Marketing, Public Relations, Search Engine Optimization, Tracking Data

Is Podcasting the Hot New Media Trend?

Apr 29, 2013 By Jeff Bullas

Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.

Filed Under: Marketing Innovations Tagged With: Communications, Content Marketing, Customer Acquisition, Facebook, Innovation, Marketing, Online Strategy, Podcasting, Social Media, Technology, Twitter

How to Make Google+ Your Favorite Social Network

Apr 18, 2013 By Mike Allton

If you’re in business, Google+ is rapidly developing as the premiere network. But if you aren’t using Google+, or aren’t logging in regularly, the social network may seem a bit intimidating.

Filed Under: Online Marketing Tagged With: Content Marketing, Google+, Marketing, Mobility, Online Strategy, Photos, Social Media, Technology, Transparency, Website

Bring In Customers With Content Marketing

Apr 3, 2013 By Edwin Bevens

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

Filed Under: Advertising and Lead Generation Tagged With: Branding, Communications, Content Marketing, Customer Acquisition, Marketing, Online Strategy, Sales Strategies, Website

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