Posts Tagged ‘Content Marketing’
5 Reasons to Pursue Inbound Marketing Even if Your Competitors Don’t
B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires from scratch to the behemoths they are now with only a good product, a great sales team and solid connections. But with the advent of today’s digital age, where everything is…
Read More4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries, fascinating topics come easy. But for other brands that provide run-of-the-mill products or services, it can be a greater challenge.…
Read MoreQuestioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital…
Read MoreWhy Your Sales Team Needs to Embrace an Inbound Marketing Strategy
In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out…
Read More10 Sources for Brainstorming Content
Content is at the epicenter of inbound marketing strategies. If you want to build thought leadership for your brand, capture the interest and imagination of your target audience, and build a steady and loyal following, you must produce enticing content that bestows value for your audience. Creating something utterly valuable and enduring goes beyond just…
Read More4 Ways to Accelerate B2B Lead Acquisition
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting…
Read MoreThe 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to…
Read MoreWhy You Need to Create Boring Content
2 Content Experts Share Essential Video Marketing Tips
5 Blogging Tips to Get More Leads
