Posts Tagged ‘Competitors’
Create Copy That Sells
Having a great product is only half the battle when it comes to making a sale. You also need a convincing argument to your potential customer that yours is the best product available. You must sell the customer on your goods, and to do that you have to have great sales copy.
Read More Want to Sell More Stuff? Raise Your Prices
Nearly every small business wants to sell more stuff— stuff being whatever your product or service is. After all, your business can’t survive if you aren’t selling stuff and generating revenue. But not all sales are the same, and selling the wrong way can ultimately hurt your small business.
Read More What is Your Brand?
Some say, “I don’t need a brand.” Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.
Read More 6 Ways to Boost the Credibility of Your Solo Biz
You may not have a big office or employees, but you’re at the top of your game. You go above and beyond to impress your customers, and you’ve never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
Read More 7 Insane Employee Perks at Tech Companies
No such thing as a free lunch? Not true when you’re an employee of Twitter, Facebook, Eventbrite, Google, AirBnB, or Zynga. As you can see in this infographic put together by the team at WhoIsHostingThis.com, tech companies are redefining employee perks and corporate culture.
Read More Exceptional Offices
Have you ever fantasized about what would be in your ideal office? Take a look at what some companies already include, from skate parks to bomb shelters.
Read More Small Business Brands Win with Boldness
When you’re seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They’ve heard of branding through their trade publications and on the street.
Read More Stop Competing: Start Winning by Innovating II
In your business or your life, are you a competer or an innovator? No, “competers” is not a misprint. It’s an original term for those who reflexively compete rather than seek to gain a strategic advantage through innovation.
Read More Stop Competing: Start Winning by Innovating
Contrary to popular belief, competing with other individuals or companies is counterproductive. A better idea is to seek advantage.
Read More How to Turn “Showrooming” to Your Advantage
So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?
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