Posts Tagged ‘Competitors’
Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.
Read More Why Would I Pick You?
Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
Read More Are National Retailers Outpacing Locals on Customer Service?
The folks at at Software Advice—a free resource for customer service technology reviews—just concluded a six-month project called “The Great Retail Experience Race: Local vs. National.” The research was designed to compare the customer experience of five small retailers and five comparable national chain stores.
Read More How to Avoid the Low Price Trap
Why are there so many talented freelancers willing to work for minimum wage?Because most of them are competing for the same low budget projects using the same entry level advertising.
Read More Learn From Your Competitors to Beat Them
Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.
Read More VIDEO: How to Design a Brand That is Unique
You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
Read More 5 Ways to Use Market Competition to Your Advantage
When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
Read More For Big Companies, Change is Hard and Slow
One of the most important things any business needs to do in order to survive in the long term is reinvent itself. Every day, you have to be open and willing to change, never letting yourself get locked into a single way of doing things.
Read More 5 Steps to a Great Pricing Strategy
There are many important aspects to running a business, but perhaps the most important of all is your pricing strategy. At the end of the day, whether customers are willing to keep spending money at your business and whether you can afford to stay in business comes down to your prices. Here are five steps to get you on the right path for an effective pricing strategy.
Read More Personalize Your Branding Strategy
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
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