Posts Tagged ‘Competition’
7 Ways Small Businesses Can Compete with Big Brands
In a world saturated by big brands, do not underestimate the potential success of your small business. Smaller companies are often able to tick many boxes prescribed by customers with an opportunity to promote a more personal, assured and characterful service. Do not be afraid to compete! Today, we have teamed up with the London…
Read MoreHow to Compete with Amazon: Win with Guided Selling
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping from them. Free two-day…
Read MoreWhy Healthy Competition Among Employees Works
One of my favorite childhood memories is the centuries-old national tradition of color war at camp. I loved the intensity of this week of games, contests and events, as well as the life lessons it imparted. We celebrated when we won and cried when we lost, but we learned to compete and respect each other simultaneously. We are…
Read MoreLessons Learned from a Breakthrough CEO
Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in developing a brand that can sustain growth and competition. So how does one stand out in an already saturated market? Disruptor and CEO Tom…
Read MoreThe Growth Secret: How to Stay Six Steps Ahead of Your Competition
Here is a fact that the best leaders understand but everyone else wrestles with: Innovation needs to be countercyclical. The best time to create the next big thing is when things are going well, not when you are struggling. When the economy is booming and their company is crushing it in the marketplace, most leaders tend to…
Read MoreNiche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.…
Read More10 Steps Michael Schoeff Took Before Launching His New Business
Creating a business from zero is one of the biggest challenges someone can have. The first step into this world is to get yourself prepared for a new and long journey. There are many ideas about leadership and businesses, but there are no standards and paths that are a surefire way to success. However, there…
Read MoreWhy Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study of more than 17,000 consumers and examining purchases in more than a dozen industries in nine countries. According to the…
Read MoreSeizing Opportunities When Competition Leaves Town
With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know, it’s still a tough economy out there. Not all small (and not-so-small) businesses are succeeding these days. Drive through any community and you will likely see several empty shops closed…
Read MoreA Losing Strategy: “Our Product is Better Than Theirs”
The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. Read more on sales enablement here. There was a lot wrong with…
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