Posts Tagged ‘Communication’
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list…
Read More10 Techniques for Enhancing Your Personal Trust Level
One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come—that encompasses not only customers, but also investors, partners, team members, and even…
Read MoreTop 7 Areas Where Chatbots Complement Live Chat
Customer relationship is the focal point of a successful business. Whether you are a small business or an enterprise, delivering great customer service is the lifeline of your business. Hence it becomes vital to implement the latest technologies to enhance your business communication with your customers. So, how do you respond to your customer needs…
Read More3 Internal Communication Trends to Plan for Now
John F. Kennedy said it best, “Change is the law of life and those who look only to the past or present are certain to miss the future.” JFK hit the nail on the head, because we see that the rules of technology and communication are rapidly changing—innovation is a constant that internal communication managers…
Read More4 Simple Ways to Capitalize on Fitness in the Age of the Influencer
Fitness influencers are everywhere these days, and for good reason. Marketers are spending between $1,000 and $10,000 a year on influencer marketing, which means that the field is yours for the taking. Do you want to start making a living off of your workout routine? Then why not take to social media and see if…
Read MoreDelivering Bad News
It’s inevitable. We are going to screw up and have to share that with our customers, prospects and in many cases, with our employees or teammates. That we will have to do it is a given. But there’s quite a bit of latitude in how we do it. In the latest security breach at Facebook,…
Read MoreLunch with Your CEO? Here’s How to Prepare
Depending on the size of your organization, you may not have spent much (if any) time with the CEO, especially if you’re new. But in most small businesses, the CEO is right there in the mix, helping with various day-to-day projects to ensure that the business runs smoothly in addition to generating big-picture growth. If…
Read MoreThe Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point…
Read MoreAre You a Remote Manager? A Good One?
Are you a virtual manager? Can you be effective if you are a “virtual” manager, commuting from home or a home office and being with your employees only part time? Measuring your performance In a virtual environment, people measure you mostly by your actions, and remember only the most recent good work you’ve done for them…
Read MoreTop 5 Business Communication Tools in the Modern Workplace
Technology has not only transformed the way we connect with others in our private lives, it has also dramatically reshaped how we communicate at work. With globalization and the emergence of “anywhere workers,” leveraging business communication tools that can enhance productivity, improve efficiency, foster collaboration, and build team culture has become increasingly important in the…
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