Posts Tagged ‘Communication’
Sending Unsubscribed Email Hurts Your Brand
As if keeping up with emails isn’t challenging enough, I find my inbox filled with new promotional messages (SPAM) every day. And, no, I’m not talking about scams from overseas con artists. I’m talking about North American companies and start-ups that believe their products and services will be valuable to me as a blogger/marketer.
Read More 5 Tactics to Inspire Collaboration on Your Team
Getting a diverse group of individuals to join forces and cooperate as a team can be a real challenge. If your crew members would rather sail solo than share the effort, you may need a little help to inspire them to work together.
Read More Focused Sales Presentations
One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.
Read More 3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
Read More The Elevator Pitch: Not to be Told in an Elevator!
The Elevator speech is really just a script of what you want to say when someone asks you about your business. Many direct sellers just stumble around when asked “what do you do?” Having a clear and concise elevator pitch that creates desire will stimulate questions from the person you are talking to.
Read More Amy Cuddy: Your Body Language Shapes Who You Are
A trained social psychologist, Cuddy studies the dynamics of power and judgment in human communication. Body language influences how we perceive others, although we might not realize how dramatically it affects us.
Read More Why Good Writing Matters, and 4 Ways to Teach It To Your Team
In a time of emoticons, abbreviations, and 140 character-count replies, a three-paragraph email is the equivalent of “War and Peace.” But communication is a vital part of office life, whether you’re a lab technician sharing results or a human resources staffer announcing a new wellness program.
Read More The Emperor Has No Clothes: Towards More Responsible Thought Leaders
Lately I’ve been thinking a lot about credibility, expert status, and thought leadership. What makes for a good thought leader? What is a thought leader? And how do you know if those of us who are deemed “thought leaders” actually know what we’re talking about?
Read More Turn “Broadcast” into “Engagement”
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
Read More Experiencing What Our Customers Experience
Too often, there’s a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don’t understand the frustration.They don’t get it, we don’t get it, there is a giant disconnect.
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