Posts Tagged ‘Branding’
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong brand reputations typically share the following characteristics*: Trustworthy Honest Transparent Open to improvement Ethical Respectful Law-abiding *From Beyond Your Logo: 7…
Read More5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have…
Read MoreHow to Create Cohesive Branding Online and Offline
Building a brand? Use these tips and tricks to take advantage of today’s many advertising outlets and create cohesive branding online and offline. Develop a Clearly Defined Brand Voice One the most important steps to creating cohesive branding online and offline is to develop a clearly-defined brand voice. Simply put, your brand voice is the…
Read MoreHow to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per impression (CPI) or cost per thousand impressions (CPM), there’s no doubt that promotional products cost less and will outlast any digital…
Read MoreBe Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than…
Read MoreBrand Your Small Business on Social Media
Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so much clutter that a reader can’t begin to scroll through the content. There’s little that is unique and worthy of…
Read MoreDiversify Your Social Media with These 4 Steps
Are you looking to mix it up with your social media strategy? You should be. It can be tiresome to stick to the same formula all the time, and you need to stay competitive. Remember that your audience is highly valuable; their attention is important and others are fighting hard to get it. Don’t give…
Read MoreBuild Your Corporate Identity with These 5 Simple Branding Tips
Whether you just launched your business or organization or you already have a few years under your belt, you cannot deny that establishing a corporate identity and distinguishing yourself from a myriad of rivals can be a struggle. What even is this concept called corporate identity? In this hypercompetitive world, how do you establish one…
Read MoreStorytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and…
Read More6 Ways to Boost Your Nonprofit’s Success
Nonprofits are businesses with heart, but they’re businesses just the same. Creating a nonprofit is a labor of love, and it can be a very fulfilling way to live your life, but it can also be devastating if you aren’t able to keep the organization going long-term. If you want to achieve the goals of…
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