Posts Tagged ‘Branding’
How to Digitally Promote Your Brand Identity Across Multiple Platforms
Image Source: Pexels During the initial days of social media, companies were unsure if promoting on these platforms would create any buzz for their products. Since then, social media has been a powerful resource for companies, as long as they stay consistent. For brands to remain successful on multiple websites, they must follow these rules…
Read MoreWhy Traditional Mail Marketing Works Great for Branding
Traditional mail marketing is still popular and, more importantly, effective for a lot of businesses. It’s a cost-effective marketing method, and it doesn’t have a lot of competition. The main goal of envelopes is to deliver special messages and important invitations while sharing great emotion. That’s why they have to be authentic, attractive, and unique.…
Read More4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase…
Read More2021 In the Law -A Look Ahead in Trademark & Branding Cases
In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use…
Read More10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to create a consistent personality for your brand, visual content, and voice. You need to mirror your branding across all channels…
Read More4 Easy Ways to Target Your Audience
Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many marketing professionals make is to not define a clear target audience. Some try to be all things to all people,…
Read MoreImpact of Visually Appealing Websites on Branding
The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and…
Read MoreYour Company’s Reputation=Your Reputation
People associate companies with their owners now more than ever. In the past, you might not have been able to tell who ran the world’s largest businesses, but now they are even more famous than a lot of celebrities. The likes of Jeff Bezos, Bill Gates and Elon Musk are all well-known figures in their…
Read More10 Tips On Selling Yourself As Well As Your Startup
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more…
Read MoreDid You Know? Minimalism is a Trending Brand Strategy
Design is a very important aspect of a brand strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience. Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just…
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