Posts Tagged ‘Branding’
3 Secrets to Optimize Your Business Online Presence in 2021
Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there’s just one question. How? How do you optimize your online presence in a…
Read More10 Ways to Build Your Company’s Reputation
As a company, there are many opportunities to build up a positive reputation but it’s important to know how to maintain it and not ruin all that hard work that goes into it. It’s a lot harder to build up reputation but it’s very easy to knock it down. With that being said, you may…
Read MoreHow to Digitally Promote Your Brand Identity Across Multiple Platforms
Image Source: Pexels During the initial days of social media, companies were unsure if promoting on these platforms would create any buzz for their products. Since then, social media has been a powerful resource for companies, as long as they stay consistent. For brands to remain successful on multiple websites, they must follow these rules…
Read MoreWhy Traditional Mail Marketing Works Great for Branding
Traditional mail marketing is still popular and, more importantly, effective for a lot of businesses. It’s a cost-effective marketing method, and it doesn’t have a lot of competition. The main goal of envelopes is to deliver special messages and important invitations while sharing great emotion. That’s why they have to be authentic, attractive, and unique.…
Read More4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase…
Read More2021 In the Law -A Look Ahead in Trademark & Branding Cases
In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use…
Read More10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to create a consistent personality for your brand, visual content, and voice. You need to mirror your branding across all channels…
Read More4 Easy Ways to Target Your Audience
Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many marketing professionals make is to not define a clear target audience. Some try to be all things to all people,…
Read MoreImpact of Visually Appealing Websites on Branding
The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and…
Read MoreYour Company’s Reputation=Your Reputation
People associate companies with their owners now more than ever. In the past, you might not have been able to tell who ran the world’s largest businesses, but now they are even more famous than a lot of celebrities. The likes of Jeff Bezos, Bill Gates and Elon Musk are all well-known figures in their…
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