Posts Tagged ‘Branding’
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
Read More Stay on the Offense
One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.
Read More Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
Read More Are Your eCommerce Customers “All Ears”?
With literally thousands of eCommerce sellers out there, how do you persuade the right customers to walk through the virtual doors of your online store?
Read More 7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
Read More What Rebranding an Organization Really Means
Rebranding has to be more than business as usual with different letterhead. Culture and brand have to align, and they have to start at the top. Rebranding is an opportunity to reinvent your company from the inside out.
Read More The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
Read More Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
Read More Are You Responding to Social Media Complaints?
Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.
Read More Online Video as the Modern Day Yellow Pages Ad
Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
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