Posts Tagged ‘Branding’
7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon.…
Read MoreBranding Cows or Branding Business: Neither is Easy
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding the strengths of the…
Read More3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of course, your content should draw your readers in and make them want to invest their time or money into the…
Read MoreHow to Attract Customers with Money to Spend
Attracting affluent customers is the dream of any business. Everybody wants to have rich clients, but not everybody does. You can’t attract wealthy clients with the same communication, offers and approach that you use for an average consumer. In order to move from an average consumer to a more affluent audience, you need to tweak…
Read MoreCan Your Blog Help Build Your Brand?
A brand is one of the most powerful things a business can have. If we look at the massive corporations of today’s modern world, we recognize many of them solely by the image they’ve created for themselves. What about a small business, though? How can they create a brand from nothing? The answer lies in…
Read More7 Marketing Mantras Every Entrepreneur Should Adopt
Thomas Edison’s famous saying, “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent” reveals one of the secret tips to become a successful entrepreneur. Professionals from sales and marketing, human resources, and…
Read MoreHow to Build Your Brand Online
In today’s competitive market, business success depends on your ability to connect with your audience. To make that connection, you must cultivate a strong brand presence online. The following 5 fundamental tips will help you position your brand effectively online: Know Thyself: Carve Out a Distinctive Identity Unlike marketing, which describes what you do to…
Read MoreWhat’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the…
Read More4 Crucial Ways Your PR Department Influences Your Brand
Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public relations department. This group of people manages and improves your business’s public image, which directly influences your brand. Here’s how…
Read MoreThe Art of Building the Ideal Company Culture
All entrepreneurs, at some point in their career, will ask this question: What is the secret to longevity in my industry? Many business professionals think that their products or services alone can do the trick. Don’t fall into this trap. Although your innovations can be total game-changers, there are more sustainable ways to expand your…
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