Posts Tagged ‘Branding’
5 Uncommon Personal Branding Tips for Success
Given the fast-paced digital world that we live in today, it is absolutely essential to have a personal brand. However, just having a personal brand won’t do, you need to have a great personal brand. Having a powerful brand will spell success for you, your career, and your company. Furthermore, if you notice, most accomplished…
Read MoreHow Important is a Logo to Your Business?
You see them everywhere, as you commute to work in a morning, when you go to the gym, when you take the kids to school and so on – literally everywhere. And you will recognize them, or most of them, and they will also give you a sense of the quality of the product or…
Read MoreTaking Advantage of the “Unboxing” Phenomenon
As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails and try as we may, the lesson never sticks and covers remain judged. In fact, the “cover” of a product can be as important as the product itself. This of course,…
Read MoreBranding: The Inside-Out Rule
Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. One of the other huge threats to a branding effort is when a company does not follow the inside out rule. Disregarding…
Read MoreHow to Overcome Brand-Killing Customer Service Glitches
Most of us have experienced them… customer service glitches. Those nasty technological boo-boos that make us want to scream! Now, place yourself in your customers’ shoes experiencing those glitches with your business or organization. Ouch. No matter the size of your organization, if you use technology to serve customers, then glitches can happen. And, most of the…
Read MoreThe Secret to Writing Killer Small Business Taglines
We devote a lot of space here presenting a wide range of marketing plans and sometimes they can be very involved and demand a lot of planning, careful execution, and even financial investment. However, when I reflect on my success, I have to give a lot of credit to four little words, my tagline: THE…
Read MoreThe Best Ways to Invest in Your Employees
When you give a man a job, you are giving him the means to support himself and his family. But, when you give him training and education opportunities, you are also giving him hope that he can improve his life. This is how you make loyal, productive and improved employees for your company. Here are…
Read MoreWhat is an Authentic Brand and Why Should You Care?
Authenticity is important to your brand, whether you represent a small-medium business, nonprofit organization, or yourself as an individual. It’s more than a buzzword says a new global study by Cohn & Wolfe, a global communications agency. Its 2016 study on authenticity defines what consumers believe are the individual attributes of authentic behavior and whether a brand displaying these…
Read MoreWhat Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered by a single angry customer…
Read MoreAre You Branding Your Business Effectively Online?
The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done? Not by a…
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