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Home / Archives for Brand

Brand

The 5 Steps to Reputation Management

Feb 6, 2018 By Dan Rose

It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased […]

Filed Under: Marketing Plans Tagged With: Brand, Reputation, Reviews

What’s in a Name? 7 Things to Consider When Naming Your Brand

Oct 2, 2017 By Adhere Creative

Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you […]

Filed Under: Making Your Business Official Tagged With: Brand, Business Name, Getting Started

5 Signals to Evaluate to Test the Value of Your Brand

May 23, 2017 By Marty Zwilling

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Startups, as well as every existing business, need […]

Filed Under: Creating a Plan Tagged With: Brand, Value

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

15 Reasons No One Cares About Your Small Business Right Now

May 31, 2023 By Jeremy Bowler

4 Things to Keep In Mind When Choosing Your Next Vehicle

May 30, 2023 By Becky Wilson

The Power of Collaboration: Why It’s Essential for Small Businesses

May 25, 2023 By SmallBizClub

it-pays-to-be-neighborly--franchises-building-relationships-with-the-community

Small Business, Big Impact – 6 Advantages Small Businesses Have Over Big Box

May 25, 2023 By Andrew Deen

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