Whether you call it Main Street or the high street, whichever country you’re in, it is a hugely competitive space to do business. And in the wake of the Covid-19 pandemic, droves of consumers have started shopping online instead, which means that retailers now have to go even further to turn a profit. More often […]
Brand
5 Reasons Brand Consistency Matters In Web Design
In an overarching sense, your brand is about so much more than just a name or a logo. It’s your chance to instantly communicate a story to a customer – the story of who you are, what you do and why they should bother paying attention. In a lot of ways, the narrative behind that […]
Manuel Suarez on Why Your Brand Needs Inbound Marketing
Did you know that inbound marketing tactics generate 54% more leads than traditional paid marketing methods — while costing 62% less per lead? Savvy marketers know that inbound marketing is an effective method to grow their business. But that doesn’t mean outbound marketing is completely out of the picture! The fact of the matter is […]
5 Things to Consider When Developing Your Personal Brand
Are you tired of reading the same old generic twaddle about personal branding. Are you sick of people breaking down the most obvious nonsense you have ever read, and then presenting it like it will help you build a brand? If you are, then you may like this subversive bit of text because it cuts […]
Why This New Trend in Domain Names Could Revolutionize Your Business
It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave a lasting impact with […]
Simple Ways to Get Customers to Think of Your Brand Every Day
One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can earn customer loyalty with a single ad, even if the customer has never heard of them before. Unfortunately, converting potential customers is going to be a larger investment of your time […]
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased […]
What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you […]
5 Signals to Evaluate to Test the Value of Your Brand
Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Startups, as well as every existing business, need […]
