How To Increase Brand Awareness for Your Company

a computer screen that reads "Increase Brand Awareness"

Building brand awareness is a critical component of any company’s marketing strategy. In our constantly connected world, the battle for customer’s attention is fierce. To ensure your brand stands out from the crowd, a multifaceted approach is necessary. From physical leaflets to SEO strategies, there are numerous ways to raise your company’s profile. Below, we…

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How To Become a Successful Business Owner

a business owner having a successful meeting with their team

Embarking on a journey to become a successful business owner requires more than a great idea; it demands a combination of passion, strategy, and tenacity. The path to success is multifaceted, involving an understanding of the entrepreneurial spirit, the formulation of a comprehensive business plan, financial savvy, brand development, and an emphasis on networking. Navigating…

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Recession Proofing:  Is a Branded Community Right for You?

Before we go much further, I think I need to make sure you know what a Branded Community is.  A Branded Community is a place or hub in which your customers/ clients connect with each other and geek out about your brand/ product/ service.  These are your raving fans on steroids. Every company or brand…

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How to Assume an “In-Demand” Mindset for Your Brand

Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand.  Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives and businesses.  They were told over and over that “busy” isn’t an attractive brand. And it isn’t.  But if we…

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Become a Figurehead for Your Brand

For many of us, the idea of an international corporation that has no notable faces seems a little bit off-putting. We would rather a figurehead, even a fictional one like Mickey Mouse, to serve as the face of a corporation for us to relate to its mission and accept its place in our lives more…

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4 Reasons Family Brands Are Successful On Main Street

Whether you call it Main Street or the high street, whichever country you’re in, it is a hugely competitive space to do business. And in the wake of the Covid-19 pandemic, droves of consumers have started shopping online instead, which means that retailers now have to go even further to turn a profit. More often…

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5 Reasons Brand Consistency Matters In Web Design

In an overarching sense, your brand is about so much more than just a name or a logo. It’s your chance to instantly communicate a story to a customer – the story of who you are, what you do and why they should bother paying attention. In a lot of ways, the narrative behind that…

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Manuel Suarez on Why Your Brand Needs Inbound Marketing

Did you know that inbound marketing tactics generate 54% more leads than traditional paid marketing methods — while costing 62% less per lead? Savvy marketers know that inbound marketing is an effective method to grow their business. But that doesn’t mean outbound marketing is completely out of the picture! The fact of the matter is…

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