Posts Tagged ‘Brand’
How to Choose the “Paw-fect” Pet Brand Ambassadors for Your Business
Today’s pet parents are more willing than ever to invest heavily in their furry companions to ensure that they receive the highest quality of care. They consider their pets no less than members of the family, deserving of the best products and services available. As a result, businesses in the pet industry are under mounting…
Read MoreTrademark 101: How to Protect Your Brand
Trademark is the area of law that helps companies protect their brands. “Trademark” is a great word for a lawyer, but I prefer to speak to the masses. I call this brand protection law. Did you know that this area of the law came from medieval guilds and ancient ranchers? Guilds assigned makers’ marks to…
Read MoreThe Importance of Cohesive Branding in Business
In today’s highly competitive business landscape, cohesive branding emerges as a critical component for achieving success and establishing a strong, recognizable presence in the market. Cohesive branding goes beyond mere visual elements. It encapsulates the essence of a business’s identity, mission, and values, providing a consistent experience across all customer touchpoints. Let’s look at the importance of…
Read MoreHow To Increase Brand Awareness for Your Company
Building brand awareness is a critical component of any company’s marketing strategy. In our constantly connected world, the battle for customer’s attention is fierce. To ensure your brand stands out from the crowd, a multifaceted approach is necessary. From physical leaflets to SEO strategies, there are numerous ways to raise your company’s profile. Below, we…
Read MoreHow To Become a Successful Business Owner
Embarking on a journey to become a successful business owner requires more than a great idea; it demands a combination of passion, strategy, and tenacity. The path to success is multifaceted, involving an understanding of the entrepreneurial spirit, the formulation of a comprehensive business plan, financial savvy, brand development, and an emphasis on networking. Navigating…
Read MoreRecession Proofing: Is a Branded Community Right for You?
Before we go much further, I think I need to make sure you know what a Branded Community is. A Branded Community is a place or hub in which your customers/ clients connect with each other and geek out about your brand/ product/ service. These are your raving fans on steroids. Every company or brand…
Read MoreHow to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives and businesses. They were told over and over that “busy” isn’t an attractive brand. And it isn’t. But if we…
Read MoreHow to Grow Your Client Base & Build A Brand They Trust
When it comes to growing your business, one of the most important things you can do is focus on building a trusting relationship with your clients. This means creating a brand that they can trust and providing them with valuable information and services. In this blog post, we will discuss how you can go about…
Read MoreBecome a Figurehead for Your Brand
For many of us, the idea of an international corporation that has no notable faces seems a little bit off-putting. We would rather a figurehead, even a fictional one like Mickey Mouse, to serve as the face of a corporation for us to relate to its mission and accept its place in our lives more…
Read More4 Reasons Family Brands Are Successful On Main Street
Whether you call it Main Street or the high street, whichever country you’re in, it is a hugely competitive space to do business. And in the wake of the Covid-19 pandemic, droves of consumers have started shopping online instead, which means that retailers now have to go even further to turn a profit. More often…
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