The logistics of running a small business can eat up a lot of your time. Seemingly simple tasks, like tracking mileage and invoicing, can often keep you working late into the night and on weekends. That’s time you could be spending focusing on your clients or customers, being with your family, or just taking a […]
Automation
Conversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business […]
Robots: The New Tech Trend Taking Off
For a select group of early adopters, robots are making life safer and easier. They’ve emerged from labs walking, rolling and leaping on command. The term robot originated in 1921 from Czechoslovakian playwright Karel Capek’s play called (R.U.R) Rossum’s Universal Robots. It originated from the Czechoslovakian word for “forced labor.” The play left the public […]
Marketing Automation Doesn’t Mean Autopilot
Marketing automation is nothing new, but it is enjoying a renewed focus in conversations about how to stay connected to your prospects and customers. As brands get better about creating content and understanding that our potential customers watch and interact with us for a long time before they’re ready to buy, we have to be […]
How to Survive Automation: Upskill and Adapt to Change
If you haven’t already, you should definitely check out the CGP Grey video on YouTube titled “Humans Need Not Apply.” The “threat” of automation has people scared, worried that technological unemployment will reign supreme once we allow robots to take our jobs. The good news is that many agree that even if massive robot-induced layoffs […]
Top 5 Smart Home Systems to Improve Your Home Office
As technology advances, our need for quicker and more efficient products, capable of keeping up, increases. Currently, smart home systems are on the top of the list. Whether you need a hands-free voice-activated device to lock all your doors or you want to control your thermostat from an integrated app on your phone, here are […]
Automation as Design Partner = The Power to Make a Better Future
As a member of the next generation, are you worried about the future? Are you worried about robots and increasing levels of automation impacting your life and livelihood? Given the headlines these days, this is understandable. I, however, am more optimistic than ever about the future—one with 10 billion people on Earth, most living in […]
5 Ways the Modern Assembly Line Moved to Automation and Back to Humanization
Since the debut of the modern assembly line on at the Ford Plant in Highland Park, Michigan on December 1, 1913, manufacturers have continually experimented with improving its promise of speed, efficiency, and reliability. Far from a static technology, the assembly line invites change: Automation via robotics, new factory designs that lower manufacturing’s environmental impact, […]
5 Marketing Automation Tools That Make Your Job Easier
Digital marketing can be a stressful job and quite the headache. There are just so many digital channels to keep up with, user metrics to analyze and hundreds of emails to send out. This is why many marketers look to marketing automation tools to simplify their daily tasks and maximize their marketing efforts. But how […]
Should You Automate Your Business HR Processes?
One of the biggest challenges as a startup business owner is finding good employees to work for you. Truth be told, finding and retaining quality workers is a challenge not just for small businesses, but also the biggest corporate houses in the country. According to the US Bureau of Labor Statistics, nearly 2 million Americans […]
