Digital marketing can be a stressful job and quite the headache. There are just so many digital channels to keep up with, user metrics to analyze and hundreds of emails to send out. This is why many marketers look to marketing automation tools to simplify their daily tasks and maximize their marketing efforts. But how […]
Automation
Should You Automate Your Business HR Processes?
One of the biggest challenges as a startup business owner is finding good employees to work for you. Truth be told, finding and retaining quality workers is a challenge not just for small businesses, but also the biggest corporate houses in the country. According to the US Bureau of Labor Statistics, nearly 2 million Americans […]
The Future of Work and Automation Will Kick-Start Jobs
It’s a question that’s been asked for well over 50 years: Are robots coming for your jobs? The thing is, the pundits declaring that automation is a job killer are missing an important point. The world needs more buildings, infrastructure, and products than it has people, money, or materials to make them. If you look at infrastructure […]
7 Digital Marketing Trends That Are Transforming Business
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a […]
Marketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.” The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted […]
Digital Customer Service or a Human Touch?
Much of current investment in customer service is focused on expanding capabilities in digital service channels and artificial intelligence. Recent customer service studies, however, have illustrated the need to focus on the human element of customer service. Read on to find out the important findings of these studies. Accenture Strategy’s Global Customer Pulse Research found that 88% […]
Automation: Are We Empowering Human Interaction or Displacing It?
The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues. They help us in better […]
How Artificial Intelligence Can Grow Small Businesses
Artificial Intelligence in the form of Siri or IBM’s Watson get a ton of press these days, but AI as a resource for SMB management and growth often goes overlooked. AI is perhaps one of the best tools out there for better business management, improving everything from management to analytics. Any entrepreneur or SMB owner […]
No Need to Overreact About Automation Replacing Jobs
Experts estimate that 35% of the jobs of today will be eliminated within the next 20 years. The industrial age is coming to an end, and being replaced by the technological age. For many businesses, the shift can’t happen quickly enough. Those who have edged ahead of the competition by implementing new technologies have left […]
Automate Your Content: 7 Proven Solutions to Life Made Simple
Automating parts of your business can be a very effective means of enhancing visibility, as well as making your role in the business much easier. Any new piece of content that you publish won’t be noticed on its own; without shares, comments, and an interested audience, your content may just sit there accumulating dust. The […]
