Posts Tagged ‘Advertising’
Here’s What Running Multiple Facebook Ads Does for Your Business
A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me…
Read MoreA Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than…
Read MoreHow One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering…
Read MoreTV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in…
Read MoreAre You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to…
Read MoreHigh Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses have begun adding digital signage to their advertising arsenal, having recognized the opportunities that it provides. Whether or not to…
Read MoreEverything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I…
Read MoreMaking Your Facebook Ads Work
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that Facebook ads are for every organization. I don’t believe any medium is. But if you’ve dismissed it without doing your homework, you may be missing…
Read MoreThink Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and ad exposure done by Media Dynamics, Inc. It looked at the exposure people experienced to ads – in other words,…
Read MoreCustomers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from birth. It’s photoshopped clickbait derailing you and robbing your valuable time. According to “Time Well…
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