Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
Understanding what succeeds on Google’s social platform will help you boost engagement levels and connect with your users and a wider audience base. Posts that seem to do really well are those with large, eye-catching photos and animated GIFs that are backed up by interesting articles.
There are several great ways that your content can be spread around Google Plus’s audience by well-planned marketing efforts. These will increase your brand’s circle ranks, how many shares posts get, the engagement levels, how many times your post is seen, and much more. These elements, at the end of the day, all have a great impact on referrals and traffic conversion.
Brands will also find that the more content and hash tags that they use on their Google+ profile, the higher they will rank for those particular hash tags or keywords on Google. Once Google spots good content that they perceive as valuable to readers, they will be likely to push it higher in the search engine. So, it’s always a best practice to ensure that you have a good article and an eye-catching picture and Google+ can be your marketing playground.
Here are some great techniques you can use to boost your Google+ strategy and make the most out of this social platform:
- Integrate your profile with other social media networks. If you have already set up other accounts for your brand and have established networks and follower bases, then you can use these connections to build your new Google+ account.
- Boost your reach by using Hangouts on Air to post webinars or video recordings. This can be a powerful way to advertise your brand visually. Engaging more than just one sense can have a memorable effect on the consumer and increase the chances they will connect with your brand. The webinar software Google has comes completely integrated and is straight forward to use, making it easy for marketers to post useful videos that provide value to viewers.
- Get involved in the conversations. Playing an active role in conversation is crucial to gaining more followers. Just like Facebook and Twitter, knowing your audience is key to understanding how they interact and sharing posts that will be interesting to them.
This article was originally published by The Mail
Published: May 22, 2014
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