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Are You More Focused on Acquisition or Retention Marketing?

Whether you work for a business or nonprofit, there are ebbs and flows in any organization. Some are seasonal, while others are determined by other factors.

Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.

Here’s the study question: Is your company more focused on acquisition or retention marketing?

Take a look at these acquisition results:

Now, the next question: On which area do you think your organization should be more focused?

And, these retention results:

Does this surprise you?

On which does your organization focus more: acquisition or retention marketing, or both equally? Explain why.

This article was originally published by Elaine Fogel

Published: September 4, 2013
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Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.