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The Inbound Marketing Circus: Delight and Astound Your Leads

Author: Laura Sievert

So you’ve brought potential customers to your website…now what?

It’s time to turn those leads into customers by astounding and dazzling them with your company’s inbound marketing prowess!

Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. A combination of inbound elements—calls to action, social media, blogging, and email—aiming to establish your company as a source of great content delivered consistently and reliably will help to achieve your company goals.

Calls to Action

A call to action (CTA) is anything that asks your site’s visitor to do something more than just browse. Common CTA’s tell leads to download ebooks or whitepapers, subscribe to future newsletters or email updates, sign up for an upcoming webinar or trial of a product, or do anything else that pertains to that specific campaign. This brings the potential customer to learn even more information about your company, as well as giving them information they can take with them to look back on later.

Social Media

Social media gives companies the chance to put a voice to their brand. Companies add short snippets of emotion and humor while drawing customers to their site or getting them to sign up for more information. Social media requires constant updating and monitoring, and it doesn’t fit into a classic 9 to 5 timeframe. It takes a devoted marketer to run that avenue of your team, but, when done correctly, that real-time, interactive communication with customers is invaluable.

Blogging

Having a blog is the best way to bring to customers to your website and the best way for them to get to know you. An important aspect of this is making your blog stand out from all the other noise out there. It’s time to impress the visitors to your site with your extensive knowledge on your subject and a consistent history of blogging. A great way to use your blog archives to your advantage is to reference them (with links) in current updates to keep viewers on your site, reading your content.

Email

You already have this lead. They are on your website and, assumedly, have filled in their contact information on your site’s landing page. Now it’s your turn to take action and bring them useful, interesting content that is relevant to their business interests through email. Show them through consistent weekly or monthly emails that you are a trustworthy company that deserves of their business. Bring them from a lead to a customer.

Takeaway

What all inbound marketing professionals need to remember is that your content is what sets you apart from the crowd. Filling your lead’s social media feeds, email inboxes, and web browsing history with unique content is what converts curiosity into consumption. And when that great content is delivered consistently, it creates trust in your brand.

Be the ring leader of your own inbound circus by orchestrating delightful marketing acrobatics that will amaze your leads!

This article was originally published by SyneCore

Published: April 10, 2014
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Synecore

SyneCore combines inbound marketing methodology with integrated digital technology to create abundance for our clients. We articulate your company’s vision by using written, audio, and visual media to inform and entertain new prospects and existing customers. We integrate your web, social, and mobile presence into one seamless user experience to ensure your brand is always in the right place at the right time. We use data to compare marketing initiatives with real-world results, always striving to improve on key performance indicators.