Startup
How Do I Name My Business?
A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.
If the Shoe Fits: Finding the Right Franchise to Fit Your Needs
Choosing a franchise to invest in is a lot like finding the perfect pair of running sneakers. You need to find one that will fit your needs and give you the support that you are looking for. Choosing the brightest, shiniest pair of kicks off the wall is not necessarily going to buy you happiness.
Amy Cuddy: Your Body Language Shapes Who You Are
A trained social psychologist, Cuddy studies the dynamics of power and judgment in human communication. Body language influences how we perceive others, although we might not realize how dramatically it affects us.
Create the Work-Life Balance That’s Right for You
As a time coach, I talk to people who want to live a more balanced life on a daily basis—including startup founders. It can be a struggle, but my real-world experience has uncovered that founders can achieve work-life balance IF all five of the following conditions are met.
How to Franchise Your Business
Do you own a successful business? Do customers frequently tell you that you should consider franchising your business? While customer loyalty is a hallmark of a thriving business, and franchising is one of the most effective methods for growing and expanding a business, there are several other crucial factors to evaluate in order to determine whether franchising your business is the right growth strategy to pursue.
Putting Your Best Foot Forward: How to Impress and Court a Franchise Company
In any business venture between two parties, both parties are interviewing and evaluating each other. There is no difference in a franchise/franchisee relationship. For the franchise company to be successful and therefore a good investment for potential franchisees, a fair amount of vetting must be done not only by the potential franchisee, but by the franchisor.
4 Ways to Map Your Office Design to Your Company Culture
If you have office space, you can look for ways to optimize it to support the type of culture you want to have—even if you’re a small-business owner. Here are some things you can try to use your office space to support and maintain your culture.
VIDEO: Picking the Right Business for Your Promotional Personality
Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you’ll want to do and the greater the chance that you’ll succeed.
How to Name Your Business
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.
A Typical Day at 9 Round
Each day is filled with important activities for a small business owner. C.J. Pascuzzo of 9 Round Kickbox Fitness in Decatur, Georgia, shared with us how he organizes his day and manages his time to keep the business running smoothly.
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