Startup
Choosing a Franchise: Goods or Services?
Are you passionate about puppies? Do you dote on doughnuts? Often, the choice of which franchise business you should invest in comes down to the industry it’s in. You care about cars, so you naturally…
Why Startups Fail, and How You Can Avoid the Same Fate
Founding a startup can be risky, and even some of the most successful entrepreneurs have a few failures under their belt. Let’s learn from their mistakes. The figure that’s often bandied about the web is…
Sole Proprietorship: Is the Risk Worth It?
If you are considering starting a business, the simplest and least expensive form of business is a sole proprietorship. A sole proprietorship is a one-person business that reports its income directly on the individual’s personal…
Comfort Zones Aren’t All That Comfortable
The origin of the phrase ‘comfort zone’ is a tricky one, mostly because we all have a personal definition and understanding of the term. But when it comes to performance, it’s relatively straightforward: the comfort zone…
Telltale Signs That You Might Need to Move On
You’ve got to know when to hold ’em Know when to fold ’em Know when to walk away Know when to run You never count your money When you’re sittin’ at the table There’ll be…
Localize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range…
Are You an Inventor or an Entrepreneur, or Both?
Most of the technologists I know inherently believe that the terms inventor and entrepreneur mean the same thing, so they are frustrated and surprised when they build their products and no business evolves. They don’t understand that most great…
27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their…
Leading with Empathy: Human-Centered Design and Engineering
Product design is a fundamentally compassionate act. After all, the best products come from designers who listen intently to the populations they serve and have empathy for the people who might use their product or…
4 Screens Potential Franchise Investors Must Pass
You’re planning to invest in a franchise, and you’re probably shopping around. You’re checking out the various options, thinking about your personal goals and preferences, talking with other franchisees—really scoping out all the businesses you’re…
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