Startup
How to Develop a Mindset for Success: Part 1
Quality marketing attracts customers and results in revenue growth—everyone knows that. Everyone also knows that successful marketing requires an adequate set of skills and resources. However, what many people fail to acknowledge is that it…
Dear Young Entrepreneurs: They’re Lying to You
All over the web, on Q&A sites, blog posts, and so on, in panels and conferences, and in the occasional book, know-it-all alleged experts are lying to young entrepreneurs about the value of education. They sprout…
Learning the ABCs of the BBB
For curious and questioning consumers everywhere, the Better Business Bureau serves as a beacon, guiding them on their purchasing paths. Known as the “BBB,” the Better Business Bureau is an entity established more than 100…
Why Mobile Matters to Your Franchise
Franchises are in a unique position in the market. Your franchise feels like a corporation because there is a large corporate entity backing the business. However, it’s primarily local. You rely on your local customers…
Too Many Passions?
Entrepreneurs are known for forging ahead with an unshakable determination to live their passion. They spend countless hours pursuing their goals, but what happens when there are too many passions to sort through? To succeed,…
Tax Rules for Turtle Businesses
No, this term doesn’t refer to pet stores or turtle farmers. It refers to small business owners who carry their businesses on their backs. They work from Starbucks or mobile homes. I couldn’t find any…
Why Your Signs Matter
To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers…
Franchising and Digital Marketing
A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were…
The Real Life of a Hardware Startup Founder
When does it make sense to launch a hardware startup? For Jason Morlon, it’s when the demands of career overtake the joys of life—and a certain camera mount proves more of a hassle than an…
Running a Small Business: Cutting Past the Misconceptions
Thinking of starting a business? For many, becoming an entrepreneur represents the epitome of the American dream: freedom, independence and unlimited opportunity. It’s true: running your business can be incredibly rewarding. Though any veteran business…
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