Startup
Work Life Balance Tips: Priorities
The first step to having a balanced work and family life is to have an understanding of what is important to you. Are the priorities in your life balanced with your time commitments? When I…
7 Creative Ways to Make Your Storefront Stand Out
Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go…
What to Do When Franchising Isn’t the Right Fit for Your Business
As a franchise lawyer, I see the incredible value for business owners to take a proven business model and rapidly expand through franchising. It also builds in revenue streams and places dedicated individuals at the helm…
A Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always…
Slatwall Panels and Your Shop Display Layout: What You Need to Know
As a small business owner, slatwall panels are an important part of your store layout design. The integration process is straightforward and in combination with other wall accessories, it ensures a more streamlined shop display….
DBA vs. LLC: Which is Best for Your Small Business?
You’ll come across inevitable steps when forging your path to entrepreneurship – formulating an idea, writing a business plan, obtaining funds, etc. But one of the most crucial steps you will stumble upon is deciding…
When Making Early Hires at Your Startup, Lean on Your Networks
Hiring your first few employees can often be as hard as choosing your co-founders. Especially in the early days of your startup, when you’re often only months from running out of money, hiring the wrong…
Unique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine…
Make Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there…
8 Big Company Habits That Don’t Work in a New Venture
When I hear executives and professionals in larger businesses talking about their dream of going out on their own to start a new company, I always cringe. I have been there and done that. They…
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