Marketing Your New Business
Make Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there…
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the…
Who Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or…
Choose the Right Non-Profit Group for Your Small Business to Support
Charitable contributions from your small business not only benefit the less fortunate but also allow you to receive a tax deduction. But what’s the correct approach for immersing your business into the world of philanthropy?…
How to Be Authentic as a Small Business Owner
I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly privileged to listen to the deep-seated fears, sadness and joy…
How to Expand Your Brand: Don’t Do These 4 Things
“Those who do not remember the past are doomed to repeat it.” We’ve seen and heard this saying countless times in our history books, and rightfully so. Entrepreneurs have long been doing business. Some have…
8 Keys to Positive Media Attention for Your Startup
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost…
Give Back, Get Inspired: How Small Businesses Connect with Community
Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But while there are plenty of mundane ways businesses can partner with…
How to Write Your Professional Biography
Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own biography but there comes a time in most small business…
How to Take Stunning Photos to Promote Your Business
Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people….
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