Marketing Your New Business
How to Create Cohesive Branding Online and Offline
Building a brand? Use these tips and tricks to take advantage of today’s many advertising outlets and create cohesive branding online and offline. Develop a Clearly Defined Brand Voice One the most important steps to…
Growing a Services Business Requires Selling Yourself
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product…
10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that…
Be Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because…
Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business
For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87%…
Build Your Corporate Identity with These 5 Simple Branding Tips
Whether you just launched your business or organization or you already have a few years under your belt, you cannot deny that establishing a corporate identity and distinguishing yourself from a myriad of rivals can…
7 Ways to Position Competitors Without Any Negativity
Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. This approach only makes these important constituents question…
Storytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may…
4 Effective Ways Translation Services Can Help Your Marketing Agency Grow
Using translation services can be a big step for your business. What’s holding you back? There are many benefits of working with a global translation company. For a forward-thinking, ROI-focused marketing agency, expanding your business…
Investing in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in…
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