Marketing Your New Business
3 Clever Ways to Attract New Clients
When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and they’re valued people you already have a history with. Though there’s…
Applying the 80/20 Rule to Marketing and Growth
The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your…
The Power of the Subscription Box
Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the month club? Nothing says “I don’t know you at all” quite…
Content is Still King in Building Your Business
Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use content to brand your business, you have access to unlimited exposure…
Use Psychology to Design a Great Logo
Designing a great logo is key if you want to give the best impression of your business. Not only will you give a clearer portrayal of your business with a great logo, you’ll also make…
10 Pocket-Friendly Marketing Ideas
The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand…
Your Brand as Bait
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and…
5 Valuable Tips for Startups Harnessing Social Media
Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a…
5 Offline Marketing Tips That Could Save Your Startup
No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the aforementioned or the latter, they are just some of…
Insincerity is Not Good for Your Brand
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely…
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