In today’s digital age, small businesses have an unparalleled opportunity to reach vast audiences with the help of social media platforms. One such platform, TikTok, has proven itself as an influential tool for entrepreneurs and…
It may be a bit late, but I will still say it: it’s okay to shoot vertical videos now for your video social strategy. More than that, it is preferable to shoot vertically in some…
Twitter has emerged as a juggernaut in the social media realm, empowering businesses to ignite a firestorm and embellish their brand persona. With 353 million monthly active users, Twitter has transformed into the ideal platform…
Are you an entrepreneur with a great business idea and no clue how to get it off the ground? Have you set up shop but are stuck in the mud when it comes to actually…
In today’s world, creating content for social media isn’t just an option for business owners – it’s a must. Gone are the days of simply posting and expecting to gain followers, comments, and attention for…
Developing your business strategy can be quite hard. But what’s even harder is executing it. This is where a social media content plan comes in handy. Your social media content plan should be tailored to…
We know how influencer marketing works and we know why it works. Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new. In the past, we…
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know…
According to niche research, almost three-fourths of Instagram users have bought something that appeared on their feed. Instagram has 700 million users, who are active daily. You do the math. The potential customer base is…
Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital…