Online Marketing
Social media is the tortoise. All other digital marketing is the hare.
Social media is a long game, because the only way to play it is to be human. The marathon mentality is a very real thing, and it’s what every marketer and entrepreneur needs to win in today’s market.
Content Creation Without a Purpose: An Exercise in Futility
The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.
5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
How to Keep Your Business Blog from Becoming a Tabloid
What do Steve Guttenberg and Milli Vanilli have in common? If it were 1989, you might actually know what I’m talking about. Pop culture is what’s collectively popular among the masses.
Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
The Mobile Site vs. Mobile App Debate: When You Really Need an App
Ten years ago, debates raged over whether or not small businesses needed websites. These days, an online presence is a given, and the heat is on to provide an intuitive mobile experience.
4 Reasons Your Link Building Isn’t Working
One of the most integral parts of any SEO campaign is a link-building strategy. If you have implemented a link building strategy but are yet to see any SEO benefits, these are some of the ways in which you might be going wrong.
SEO Checks to Tune Your Website: Part 2
In the first part of this two-parter we looked at five key elements to check SEO credibility of your website. This time round we add to what you learned last time and round out the list of the Top 10 Tips for ways to tune your website’s SEO.
3 Places to Find Content Writers
If you’re building a blog, or blogging to support a business, you know that you need content. Lots of content. How do you crank out post after post and still keep your business cranking?
22 Social Media Facts and Statistics You Should Know in 2014
There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.
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