Online Marketing
Top Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and…
Does Google Data Studio Sample Google Analytics Data?
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for…
How to Choose the Right Social Channels for Your Online Presence
Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical…
6 Smart Ways to Strategize Your SEO Moves Before Building a Website
People often think that you can’t do SEO campaigns if the site hasn’t launched yet. The truth is you can do it! You don’t have to wait for your site to go live before you…
5 Steps for Building a Great Website Without an Agency
Believe it or not, research has found that less than two-thirds of small businesses have websites. That’s an incredible statistic given the prevalence of using Google, Yelp, Facebook and similar sites to find the products and services…
LinkedIn Introduces Lookalike Audiences
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering….
Should You Use Single or Multiple Domains for a Successful Multilingual Site?
A multilingual website allows you to reach and conquer new markets abroad, but there are benefits and drawbacks of using single or multiple domains. If you are planning to do business across regions or you…
What’s New in Facebook’s Redesigned Ads Manager?
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available…
Should You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using…
The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their…
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