Marketing Plans
4 Perks to Being a First-Time Small Business Saturday Participant
It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when…
The Why and How of Video Marketing
As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know that video is now the go-to medium for communicating information. Just…
Small Business Writing: 5 Ways to Deliver Polished Content
There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in…
Take Your Products on the Road to Get Them Noticed
We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events, local media, local street fairs. You can see where this is…
How to Market to Customers 50+
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how…
The Marketer’s Guide to Preparing Early for Christmas
The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking about and developing holiday campaigns now. As one of the busiest…
Here are the Top Colors for Spring 2017!
Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative of what we’ll see in fashion and home decor next spring,…
Capitalizing on “All the Old, Familiar Places”
There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in area beach towns. One performance takes place in a town…
The Surprising Marketing Channel That Gen Xers Value
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X,…
How Marketing to Millennials is Different
Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If…
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