Marketing Plans
6 Incredibly Useful Brand Management Strategies
Small businesses are hard to fund and work on, especially if you are a novice. You are about to compete with some marketing giants. Therefore, staying on top seems to be a pretty difficult task….
From Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They…
Connecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty,…
10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name?…
Marketing Strategy 101: How Your Small Business Can Make It Big in 2017
The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season….
Are You Accidentally Doing Public Relations?
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that…
Why Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one…
4 Win-Win Formulas to Successful Office Branding
We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components, including logos, slogans, color schemes, fonts and imagery, make up a…
How Can You Effectively Market Your Business When You’re in a Competitive Niche?
Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there’s no guarantee your efforts will be a success. But how much more difficult is this…
Why Should You Re-brand?
Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo…