Marketing Plans
3 Examples of Niche Marketing vs Differentiation
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation….
5 Reasons to Leave B2B Writing to Content Marketing Pros
If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with…
Make Content Part of Your Marketing Mix
Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told—this is nothing new. There’s always…
How to Write Terrific Testimonials to Attract Your Ideal Customers
A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build…
3 Keys to Build Your Brand
If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to…
How to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business,…
Do You Recycle?
I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we…
The Marketing Dilemma: To Outsource or Not to Outsource?
If you’re a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling with the decision of whether or not to build an internal…
The Top 20 News Sites You Need to Get Media Coverage In
If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to…
Content Marketing: Most Effective Types of Marketing for Smaller Budgets
Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a new business, it’s natural to have ideas. Sadly, to put those…
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