Marketing Innovations
Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
How to Combine Marketing Channels for Better Consumer Engagement
If you’re focusing too much on one area, you may not be reaching your entire target audience or delivering the right message at the right time and place. Using multiple channels is the best strategy for boosting traffic and increasing sales.
5 Types of Visual Content That Connect
It’s true that a picture is worth a thousand words, but when you’re marketing online, it’s also true that your pictures are competing with thousands of others.
A Beginner’s Guide to Social Video [Infographic]
Even the least tech-savvy people know one universal truth about the internet: viral videos are king. What makes a video spread like wildfire across the internet is hard to pin down, but the most important detail is that it resonates with its audience enough to get the sharing ball rolling.
Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
The Inbound Marketing Circus: Delight and Astound Your Leads
So you’ve brought potential customers to your website…now what? It’s time to turn those leads into customers by astounding and dazzling them with your company’s inbound marketing prowess!
Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
Small Business Podcasting 101
Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
The Importance of Mobile Marketing for Your Business
Mobile is no longer the future of marketing, it’s the present. If your small business isn’t utilizing the many opportunities mobile provides, you’re more than missing out, you’re inadvertently setting yourself up to fail for the future.
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