Marketing Innovations

5 Easy Tips to Move Customers from an Email List to Text Message List

This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email…

5 MailChimp Tools to End Your Marketing Worries

Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among…

5 Expensive Mobile Marketing Mistakes

I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m…

What’s More Important: Social Media or Mobile Marketing?

Just the other day I was reading an article on the Inc. Magazine website. The editor, John, noted that in a recent survey, 59% of entrepreneurs don’t think Social Media is important! What made me…

5 Ways Media Consumption is Shaping Future Marketing Trends

The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media…

Christmas Lights Business Thrives Using Christmas Text Messages

Today, it’s officially 112 degrees in the desert, and the thoughts of sipping eggnog (spiked of course) by the fire, are dancing through my head. I know it’s still a long way off, but for…

Can Quora Act as a Source of Clients for Your Business?

I read through a lot of blogs and forums of an evening. I often find inspiration and motivation from other people’s success stories. I discovered a number of people discuss that they recommended Quora as…

Still Looking for the Best SMS Marketing Software?

Are you a small business owner looking for SMS Marketing Software? Then this is a must read article because I’m going to share with you SEVEN things to look for in your new SMS marketing…

How One Car Wash Uses Text Message Marketing—and How to Do It Better

Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants,…

A Surefire Way to Market to Millennials

More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the…

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