Marketing Innovations
SEO in 2020: Voice Search, Knowledge Graph, and More
By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly,…
5 Marketing Technologies to Use in 2018
The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly, marketing trends change every year, which is the normal way that…
Are You Building a Community?
Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to…
Everything You Need to Know About Influencer Marketing and Artificial Intelligence
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything…
How to Write Marketing Text Messages
When your business uses SMS messaging services, you reach thousands of clients instantly. Read here to learn how to write effective marketing text messages. How to Write Marketing Text Messages Marketing text messages have become…
How Big Will Voice Search Be in 2020?
It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic, “Who has good pizza near me?” The…
Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
The Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that…
How to Write Marketing Text Messages That Will Drive Sales
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers…
10 Free Marketing Tools You’ll Want to Try
Who doesn’t like FREE stuff? I’m always on the lookout for free marketing tools to share with small business and nonprofit readers and clients. These ten below encompass content marketing, SEO (search engine optimization), music,…
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