Sales Activities
How Text Messaging for Business Benefits LuLaRoe Fashion Consultants
Are you a LuLaRoe fashion consultant looking for ways to amp up your marketing game? Text message marketing is an often overlooked advertising channel. Many business owners assume that SMS messaging is difficult to do, or that…
How to Build a Successful Sales Team from the Ground Up
The advent of the digital age has opened up a myriad of opportunities for business professionals who are capable of assembling a stellar sales team from the ground up, but many up-and-coming workers and seasoned…
Technology Only Gets Us So Far
I’m a great fan of much of many sales technologies. There are tools that dramatically improve efficiency. These allow us to get more accomplished, more easily and in less time. There are tools that give…
Prospects Want to Hear Your Story Before They Hear Your Pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or…
5 Variables That Affect Retail Business Success
Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are so many different factors that go into overall success of a…
Do You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies….
How to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the…
Features and Benefits
Somehow, we think features and benefits are important. Every beginning sales course talks about how we present Features And Benefits (When I first started, I learned how to present Features-Advantages-Benefits—FABs). Our product marketing and marketing…
Sales Heroics are Actually Sales Failures!
All of us revel in stories of the deal where we took dramatic actions and ultimately won—hopefully not by discounting. We get an Adrenalin rush in talking about this things that we did to pull…
Reach Out to Employee Relations Committees
In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing as many creative marketing strategies as you can to reach…
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