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Crowdsource Your Business: Iceland’s Doing It!
Crowdsourcing is to operational problem solving what cloud computing is to computational resources and memory. With one difference: crowdsourcing is in the real world, while “the cloud” is in the virtual.
8 Keys to Entrepreneurs Who Can Make New Markets
The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.
Acculturation and Brand Values
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
Dealing with Failure
In business, you have to constantly try new things, because most of the things you try won’t work. It doesn’t mean they weren’t worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.
Building a Brand Means Going the Extra Mile
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
How to Cure WhirlyBrand
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
The 3 Components of an Indispensable Product
At Shop It To Me, we believe companies can disrupt a market and have long-term loyalty not just by building a great or insanely fun product, but by building an indispensable product.
It’s Not Too Late to Make 2013 the Year of the Customer
This year is more than halfway through. You had every intention of making 2013 “the year of the customer” for your business, but you just haven’t found the time or resources to make the changes you planned. Well, it’s not too late to put more focus on the customer experience.
Information is Even More Critical
To deal with a constantly evolving environment, communication—both incoming and outgoing—is more important than ever. You need to be sure you are communicating to your customers and are taking in new information about the economy and your industry, all at breakneck speeds.
7 Tips for Overcoming Perfectionism and Getting More Done
A very busy schedule and perfectionism are a deadly combination. A “friend of mine” has this problem from time to time. There just isn’t enough time to do everything and do it perfectly.
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