Pricing Strategy
Can You Defend Your Pricing Niche Against Your Competition?
This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the…
9 Revenue Models That Can Keep Your Business Thriving
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder…
How to Turn Profits into Growth
Starting a business is not hard. The hard part comes when you have to use your brains and resources to build the business from the ground and make a profit out of your business idea….
Why Should Businesses Make Use of Coupons Websites?
Coupon websites offer customers with discounts on goods and services. Customers access the codes online and make use of them when making purchases in the store website. Coupon websites make profits by retaining a percentage…
A Valuable Product Strategy You Might Not Have Considered
As business owners, we are always thinking about more: How can we find more clients? How can we give our clients more than our competitors do? And of course, how can we bring in more…
Determining a Pricing Strategy for Your Startup
One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break…
Understanding Your Sales Comp Plan
Jay Leisner of Sylvina Consulting shared some awesome tips on how to make the most of your company’s sales comp plan! Conquer Your Sales Comp Plan With all the different methods of direct selling commission structures it…
10 Top Revenue Models Drive Viable Businesses Today
I was mentoring some graduate students at a local university recently, and I sensed again that profit seems to be a dirty word these days to many aspiring entrepreneurs. I’m certainly not a fan of…
What Does Your Pricing Say About You?
Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy…
How Does Your Business Shape Your Pricing?
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next…
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