Everthing Mobile

When Apple first announced iBeacon last year, many major brands saw beacon technology as the future of retail. Macy’s, Lord & Taylor, and other retailers have already begun experimenting with beacon technology, hoping to guide…

If you’re still resorting to traditional advertising methods for promoting your small business, consider this: This year, U.S. adults will spend 23 percent more time on mobile devices than in 2013. Mobile advertising is no…

Between Apple’s recent announcement of its Apple Pay service and the looming October 2015 deadline for merchants to support chip-and-PIN credit cards, there is something of an upheaval tearing through the payment processing industry. While…

Mobile marketing is nothing new. For the past decade, retailers — or really, marketers of retailers — have been trying to leverage mobile devices to drive traffic through brick-and-mortar doors and for good reason. Just…

With 60 percent of American retail sales anticipated to involve the Internet by 2017, there’s no denying the effect that mobile devices and social media have had on consumers’ shopping behaviors.   Indeed, the IMRG…

Think about how much you use your smartphone every day. Whether you’re texting friends and family, playing games, shopping, or just surfing the web, your phone touches nearly all aspects of your life.   But…