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What’s the best way for my test-only smog station business to negotiate a deal with other auto repair shops?
By: Bill Wortman
What is the best way for me to negotiate a deal with other auto repair shops to drive business my way? I am a test-only smog station.
Answer:
Driving Traffic Through Cross-Marketing: Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching more of your target market customers as a test-only smog station. Cross-Marketing is a sales marketing secret that works better for businesses that have the same target audience but are not in direct competition with each other, thus making this a great option for you with auto repair shops. Also, it is common for businesses to refer customers to each other’s business without paying any form of referral fee. It will help you in your discussions with potential cross-marketing partner businesses to have a firm grasp of what the benefits are for both companies, as well as being prepared with tangible ideas of what those marketing efforts could look like.
Pitching these benefits of cross-marketing to local auto repair shops or other businesses you’re attempting to partner with will help you build a strong case to persuade them to join with you. Along with these benefits, you can make the partnership step even easier to make by preparing examples of what the cross-marketing could look like.
Driving Traffic Through Cross-Marketing: Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching more of your target market customers as a test-only smog station. Cross-Marketing is a sales marketing secret that works better for businesses that have the same target audience but are not in direct competition with each other, thus making this a great option for you with auto repair shops. Also, it is common for businesses to refer customers to each other’s business without paying any form of referral fee. It will help you in your discussions with potential cross-marketing partner businesses to have a firm grasp of what the benefits are for both companies, as well as being prepared with tangible ideas of what those marketing efforts could look like.
Pitching these benefits of cross-marketing to local auto repair shops or other businesses you’re attempting to partner with will help you build a strong case to persuade them to join with you. Along with these benefits, you can make the partnership step even easier to make by preparing examples of what the cross-marketing could look like.
Published: August 27, 2014
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