Customer Service Journey Map Can Lead to Instant Gratification
The idea of providing instant gratification throughout the customer experience is a concept that evolved from a conversation I had with Frank Jacobs, the founder and CEO of Falcon Products, a company that makes table bases.
Read More Don’t Commit These 8 Email Subject Line Mistakes
When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake
Read More Personal Referrals—Keep Them Personal
A personal referral is just that—personal. The only reasonable follow up on a personal referral is personal. The best follow up is a conversation.
Read More Don’t Depend On Homeowner’s Insurance for Your Home-Based Business
Here’s a scenario for anyone running a home-based business: The UPS guy makes a business delivery to your house, but slips, falls and sues. Are you covered by your homeowner’s or renter’s insurance?
Read More Don’t Miss Out on These Small Business Write Offs!
It’s that time of year again—tax season! Small business owners everywhere are scrounging around for old receipts and frantically doing paperwork in preparation for tax day, all while keeping up with their regularly scheduled CEO duties.
Read More The Influence of Product Packaging on the Buying Decision
Product packaging always plays an important role in marketing the goods. It creates a positive image of the brand in the minds of buyers. It acts as the reflection of the message you want to convey and defines the character of a product.
Read More Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.
Read More 4 Ways to Build a More Loyal Customer Base
Not too long ago, the United States Postal Service recreated one of their most famous failures: a 1918 blunder on a sheet of stamps, any one of which is worth a fortune today.
Read More 5 Signs Your Business Idea is Not Good
Sometimes they wake you up in the middle of the night, sometimes they just pop into your head fully formed and sometimes they only arrive after painstakingly brainstorming for weeks or months. I’m talking, of course, about ideas.
Read More When to Schedule Your Social Media Posts
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.
Read More