Developing Natural Audience: Lessons from the Creative World
You’re an entrepreneur. You’ve identified a need that aches to be filled, and you’re building a business designed to fill the gap. The question is, how are you going to connect with the people who will become your allies, champions, loyal customers and clients?
Read More Are You Too Emotionally Involved in the Decision?
Negotiating an agreement, especially one that involves personal gain, is tough for the person personally involved. There is too much to lose to be objective, to be willing to walk when terms go upside down.
Read More 5 Creative Ways to Improve Your Recruiting Strategy
In the current economic climate, the competition for jobs is extremely fierce. For recruiters, this can entail much more time spent on sifting through applications and resumes that don’t quite fit the position in question.
Read More 3 Ways to Best Present Your Store Online
As each day passes, online sales get closer and closer to outdriving those from brick and mortar. In 2013 alone, consumers spent more than $1.2 trillion shopping online, placing a high demand for businesses to adopt this strategy.
Read More 7 Steps for Establishing the Right Business Model
Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business.
Read More Do You Tell Your Direct Reports HOW to Do a Job?
Unless your job is to teach, attempting to tell your direct reports HOW to do the job you’ve asked or ordered them to do will be a disincentive, will remove some of the authority you’ve delegated, and definitely reduce their motivation to act and lead.
Read More 8 Ways to Grow Positive Word-of-Mouth About Your Business
Small businesses around the world say that “word of mouth” is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.
Read More Is It Time for New Equipment?
Whether it is a new copy machine or a new oven for your bakery, buying equipment is a costly endeavor. There are many decisions to be made including whether or not you really need to buy or if it can it be fixed.
Read More Spend Time with Customers
When we are new at a job we are usually more open to new ideas because we are naturally in a learning mode. However, once we have been around for awhile we tend to settle into a belief that we “know the business.”
Read More The Basics of Business IT
The business landscape of IT is more technologically advanced than ever before. As new innovations continue to emerge it can often be difficult to track the basic IT tools that a small business requires.
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