Nostalgia Marketing: What Is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
Read More 6 Misconceptions About Employee Expense Management
When your company already has an employee expense management program in place, it’s easy to dismiss criticism of the program instead of taking a hard look at what it would take to change it.
Read More Surefire Ways to Confuse Website Visitors
In a world where a website is a prerequisite for business success, it’s shocking how often business owners unknowingly make mistakes with their online presence.
Read More The Weakest Link of Customer Service
Some of us remember the lady in the long black trench coat who hosted the short lived but interesting television program called ‘The Weakest Link.’ A recent service experience made me think of the title of this show.
Read More 5 Year Anniversary of Healthcare Reform: 5 Things You Should Know About the ACA
It has been five years since the Patient Protection and Affordable Care Act (the ACA) was signed into law. Here are 5 things you should know about some of the key ACA requirements for businesses in 2015:
Read More How to Combat Small Business Fraud
Fraud can be hugely costly for a business, and any organization strives to detect and defend against business fraud. The factors that drive people and employees to commit fraud are complex,
Read More Dream On: How to Visualize Success for You and Your Company
CEOs are dreamers who took a small idea and turned it into something huge. It can be as simple as starting a boutique marketing agency, or expanding your services overseas.
Read More Here’s Why KPIs Are Linked to Your Success
KPIs are tools that organizations use to define, measure, monitor and track its performance over time toward the attainment of its stated organizational goals.
Read More Not Saying “No” to a Customer
One of the hardest things to do is tell a customer they cannot have what they are requesting. Simply saying “no” sends the message that you are unwilling to listen or help. It ends the conversation and leaves the customer feeling angry that their concerns are not being heard and their desires will not be met.
Read More How to Make Meetings More Productive (and Keep Your Team Energized)
We’ve all had them: Unproductive meetings. They’re frustrating to everyone involved. These types of meetings leave people feeling drained, irritated, and overwhelmed.
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