Engage and Honor Employees for a Happy and Trustworthy Brand
Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!
Read More What Small Business Owners Should Know About Maternity Leave Policies
Maternity leave for associates can be a tough issue for a small business. The idea of losing an employee for several weeks—or even months—can be daunting, and may even put the future of the business at risk.
Read More The Importance of the Hyper-Local Economy
Hyperlocality in the food industry is a fast growing trend, and there aren’t any signs of it letting up anytime soon. If you haven’t heard of it before, the best way to explain it would be to describe it using proximity.
Read More Employment Laws Made Easy for Small Business Owners
According to the U.S. Small Business Administration (SBA), entrepreneurs must deal with employment laws covering everything from preventing discrimination to posting the correct workplace posters.
Read More How to Be Camera-Ready for Your Business Video
Videos are a great way to spread information about your company. They can educate, entertain and engage your audience. These are all positive benefits of video marketing.
Read More When Your Business Outgrows Your Skills
Every person starting a business thinks they will be able to run it no matter what. Whether annual sales are $300,000 or $30 million, they all believe there is no one who could run their business better.
Read More Starting a Business? 5 Things You Must Know
Starting a new business is an exciting, but busy time with so much to be done and so little time to do it in. And, if you expect to have employees, there are a variety of federal and state forms and applications that will need to be completed to get your business up and running
Read More 8 Lessons for Entrepreneurs from the Shark Tank
As an advisor to entrepreneurs and active angel investor, I often get questions about the realism of the Shark Tank TV series, compared to professional investor negotiations.
Read More How to Remove Google Analytics Referral Spam
Referral spam (also referrer or log spam) is bogus information that can skew analytics data and the reports that come from it. The image below is an example from a low-traffic website where the spikes are easy to see.
Read More Looking at Global Recruiting Trends
If you’re a startup or small business looking to recruit from the global talent pool in order to grow your business, take a look at this Global Recruiting Trends infographic featuring information from a recent study undertaken by LinkedIn.
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