7 Tricks to Transform Yourself from a Local Merchant into an International Marketer
A great example of a local merchant who started from the bottom in online merchandising is Jeff Bezos of Amazon.com, which has transformed into the biggest e-commerce website in the world today. Jeff started Amazon in 1994 with a vision of growing the company into a global retail powerhouse just like it went ahead to become…
Read More4 Essential WordPress Plugins for Any Small Business
Chances are you’ve visited a website that has been built on WordPress. It’s the go-to for new businesses looking to create a presence online, and if you know how to use it right you can create a very modern and user friendly website. WordPress is free and it has all the basic customizable and marketing…
Read MoreA Comprehensive Guide to Creating a Solid Business Plan
In order to create a successful company, you need a solid business plan. Some people try to skip this step and jump right into the nuts and bolts of starting a business. Others think that you only need a business plan if you’re applying for a loan. While that’s one valid reason to create a…
Read MoreHow to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money…
Read MoreHow Images Can Drive Traffic for Your Social Media
It may be a given that social media is important for businesses—for strengthening the brand, engaging customers and standing out from competitors. But what use is a social media account—regardless of the number of followers—if your followers aren’t paying attention to you? In 2013, Pinterest became the 2nd highest driver of traffic. Related Article: Creating…
Read More4 Affordable Video Conferencing Solutions for Your Small Business
When it comes to video conferencing, which is the best video conferencing tool for your business and remote teams? There is a large variety of options available that serve different needs, so here is a series of category winners that provide the most value for the services you probably need: Go To Meeting Available in…
Read More5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment. Become the…
Read MoreHow to Make an International Wire Transfer
A Wire Transfer, also known as a Credit Transfer, is a type of electronic fund transfer from one individual or business to another. It involves movement of cash from one bank account to another bank account. It’s a real-time gross settlement system, meaning it provides the quickest availability of funds. It’s a swift settlement process…
Read MoreEmployees Asking for Health Insurance? Here’s How to Help
If you’re one of the 2.7 million U.S. small businesses that doesn’t offer health insurance, here’s something you’ve likely heard from employees: “We have to buy health insurance now. Can the company help us pay for it?” Whether employees have asked directly, or you’ve overheard conversations at the water cooler, you know employees would appreciate help paying…
Read More4 Key Traits of Great Business Leaders
Steve Jobs once said: “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” If you are about to become a business leader and fulfill your leadership potential, that is exactly what you should do—try to be the best and to nurture the qualities that you have which make…
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